Commercialization and Corporatization of Indian Classical Music

Abstract

This article is based on the premise that Indian classical music has been commercialized in every age sine the time of its inception. And, it therefore traces its evolution and corresponding devolution in every age. The article also analyzes the impact of Islamic and Western influence on the growth and development of Hindustani music (the system of classical music prevalent in Northern India ), and the simultaneous impact of religious and political movements such as the Independence movement on Carnatic music (the system of classical music prevalent in Southern India). The article proceeds to explain how music was reduced to merely a tool for propagation of political agenda, or the creation of a political image at international fora. The effects of the implementation of notation system on the traditional guru-shishya parampara have also been discussed in detail. The role of technology whether it be the All India Radio or fusion music, or more recent developments of online music has been highlighted, with arguments from the modernist and the purist approach. The conclusion focuses on understanding whether such corporatization can be regarded as harmful, keeping in mind the purpose it seeks to achieve.

PDF Attachment

Download

Citation

Viswanath, Raghavi. "Commercialization and Corporatization of Indian Classical Music." Sangeet Galaxy, January 2015, pp. 3-12.

Share:

Share
WhatsApp
URL has been copied successfully!