Abstract

Advancements in industrialization and urbanization have brought fast life and hectic schedules as one of the challenges to modern societies resulting in growing stress among the people. Listening songs as one of the modes of entertainment is becoming a popular means to decrease the level of stress. Thus, people are prepared to pay more for such songs, in terms of fascinating voice, style of singing and other such attributes, which are liked and preferred by the listeners. The study aims to the identification of the relative contribution of various attributes of singing ‘Rabindra Sangeet’. The findings of the study may help such singers to rule over a larger number of hearts because once they come to know the choice of the audience in terms of the attributes of singing such songs, many singers may like to respond back by adopting and/or adapting, as the case may be, the desired attributes of singing songs in order to move higher in the ladder of not only earning money but also gaining popularity. The study, however, depends only over the perceptions of the senior singers of ‘Rabindra Sangeet’ on the matter based on their understanding of the changing preferences and choices over the various attributes of singing ‘Rabindra Sangeet’.