Abstract

Music consumption and promotion have experienced a surge in popularity through social media. It enables musicians to connect with their audience, disseminate music, and acquire visibility. Nevertheless, it also poses obstacles, such as heightened rivalry and the problem of piracy. Social media have significantly impacted the music industry, as musicians depend on it for promotion and achieving success. The advent of the digital era has revolutionized the music industry, diminished the importance of record sales, and necessitated that artists possess adeptness in social media to flourish. The utilization of digital instruments such as Auto tunes has significantly transformed the process of music production, prompting inquiries regarding the genuineness of contemporary music. In general, social media and digitization have substantially influenced the music industry and the methods by which music is consumed and produced. This research paper examines musicians' utilization of social media platforms to upload and download content. The paper primarily examines the literature on the use of social media in the field of music. The study centers around Gangtok, the capital city of Sikkim state's hilly region.